Tuesday, 20 November 2012

font mood board

i chose most of these fonts because they look like they belong in a  news paper and i chose the stencil font to contrast with that  and stand out on the news paper pattern

colours moodboard

red is to connotate fury and speed which the music i'm making my magazine on is centered on. the news print pattern is to reinforce the theme of current events and the news. and black and white is for  backgrounds to put them on. I've chosen a limited colour scheme to make my magazine neat and straight forward

advertising mood board

converse and atticus are clothing brands sold in the ssop in my target audience. the peta advert is there because my target audience have strong morals so they probably support a charity. Since it is a music magazine i have put hmv and headphones in. i put the news paper and netflix in because my target audience are interested in current events and the media. Starbucks are aimed at my target age range(early to mid 20s) so i added them

target audience moodboard

The ballot and the protest shows they are politically active so they are at least 18 years old. The shop at the top is where they would shop and it sells quite casual young clothes so they are no more than 30 years old. The film and the graffiti shows their sense of humour, they are very satirical and find political jokes and dark humour funny. They also are up to date on current events and they are predominantly male.