target audience moodboard

The ballot and the protest shows they are politically active so they are at least 18 years old. The shop at the top is where they would shop and it sells quite casual young clothes so they are no more than 30 years old. The film and the graffiti shows their sense of humour, they are very satirical and find political jokes and dark humour funny. They also are up to date on current events and they are predominantly male.