The summary of the results show us 65 % of our target audience are female with the remainder of them being male, this tells us that our magazine has to be targeted to women slightly more than men.

Only 15% of the target audience reads the current college magazine so it doesn't get through to it's target audience. The most popular requests for the contents of the magazine were fashion, trips, music, events and sport. This shows me what i need to put on the cover page.